We've always thought a guy with great style is even cuter than a guy with a J. Crew face.
Apparently, Diesel agrees -
They've just started a dating service to match denim fans with like-minded (or at least like-dressed) mates.
To break the ice, a group of Diesel models are available for contact on the site - and they're contractually obligated to send you a note back.
Those more fearless can upload their own photo onto Diesel's site, link their MySpace page, craft a little blurb about themselves, and wait for the love connection.
Besides being brilliantly interactive, the move seems like a good and sneaky way for Diesel to cull customer info:
Imagine knowing the basic looks, preferences, and MySpaces for thousands of your shoppers.
We haven't been brave enough to post a profile yet, but maybe it'll go something like this:
"Rehab Jean addict seeks silly, smart boy who understands Entourage is fiction and won't wear skulls.
Likes: straight-leg, dark-wash.
Dislikes: corduroy, potheads.
No cuffs, please."
posted by Charles
Aug 20, 2007 4:56PM
Whats also cool is that one of the models in those ads is Mollie Sue Ghondi from America's Next Top Model ... and you said ANTM girls don't book real jobs. She also in the Diesal print ads. She is the red head with the louise brooks haircut.