Coco Falls Into the Gap

Aug 13, 2007 @ 9:35am

Sat_Mag_Fashion_195616a.jpgWe get Sarah Silverman and Selma Blair in Gap photos; London gets Coco Rocha and Elettra Wiedemann.

While you ponder the fashion injustices of American ads, check out this new campaign running in British fall magazines - and previewing in the Times UK, where James Collard declares the brand to have a "more fashion forward twist" than in America.

Behold the power of Marie Amelie Sauve, Balenciaga's creative babe who agreed to consult for Gap this fall. She followed a brief (but unconfirmed, but we have two sources - one British, one American, who've assured us she was, but whatever...) stint by Phoebe Philo at the brand.

Marie-Amelie brings major heft - besides scoring Ms. Rocha for the campaign, she's also got a coup with Lady Amanda Harlech, the official Chanel muse who's gamely posing in a Gap trench coat. We wonder if Karl owns the same one in black.

Meanwhile in America, The Gap gives us Patrick Robinson, the former Paco Rabanne designer who recently stinted at Target.

He may not give us jodhpurs (see post below), but hopefully he'll give us Coco... or Lily Cole, if we're really lucky.

03305_GP5_122_396lo-1.jpg

03294_GP2_122_1157lo.jpg

Comments

avatar

posted by canary

Aug 13, 2007 9:55AM

What is the big deal about the Gap "scoring" Coco Rocha - she's a model, that's what she does. Last year they had Stam, Liya, and Carmen Kass, who are all bigger models anyway. Lady Amanda Harlech, now that's a score. And she looks amazing.

avatar

posted by The Agency

Aug 13, 2007 10:02AM

It's always a score when a big girl does a Gap ad, especially now that they won't pay as much for a campaign. We've said no to them before for girls on Coco's level.

avatar

posted by Sara

Aug 13, 2007 10:18AM

Coco Rocha is just as big a model as Stam!

avatar

posted by anon

Aug 13, 2007 11:16AM

ahh i just bought those jodhpurs when i was in london! such a shame european gap is so much cooler. and more $$$.

avatar

posted by Miriam

Aug 13, 2007 12:25PM

I spent last year in England and was rather frustrated to discover that their Gap had much more interesting clothes. Are Americans just not cool enough to buy the same stuff?

Post Your Comment