Betsey Johnson has sold her line of underwear to Urban Outfitters for a while, but if you wanted a leopard Betsey dress to match your leopard Betsey bra, you had to go to one of her boutiques.
No longer.
Now Urban Outfitters carries Betsey’s main line along with her lingerie.
The partnership seems to indicate that Urbans might make its US stores more like its UK stores, which sell lines like Cacharel, Paul and Joe Sister, Vanessa Bruno Athe, and See by Chloe.
We think the move could be successful.
Judging by some of the knockoffs Urbans produces, their customers are clearly craving designer looks.
—ANNA FIELDING GRIGGS
posted by e
Aug 02, 2007 12:45PM
I shop at Urban b/c they're cheap. For those sort of price points I would go to Anthropologie--since they're owned by the same people. I question if this venture will do well, seeing how the Heatherette and IOC ventures ended up on the sales rack.