Gwen, the Magazine

Jul 30, 2007 @ 10:58am

gwen sings.jpg
When Jane folded, Ms. Pratt told The New York Times that she was planning a new magazine launch for teens and '20somethings.

What she didn't mention?

That the launch may be with Gwen Stefani, pop star, L.A.M.B lover, and aspiring media empress - at least according to the Sassy girls.

If the coupling is true, it means Jane has her first cover girl, Gwen has another outlet for her entrepreneurial cravings, and whomever gets hired will have the two blondest bosses in the world.

We bet the soundtrack for the office will be killer, but wonder which company would front the glossy - Hearst has the Oprah magazine, but maybe Time Warner is a better fit for Gwen, since it already owns a record label?

Also: Will a magazine that lumps 10th graders together with 22-year-olds be a success?

Well... both groups of girls own Harajuku Girls tees (and so do I, at 25...)

posted by Laia

Jul 30, 2007 11:37AM

as long as they dont call it Gwen, LAMB or Harajuku magazine, Ill be on board.

posted by e

Jul 30, 2007 12:09PM

Considering her LAMB line isn't doing so well she might want to reconsider and refocus instead of spreading herself so thin.

posted by Rae

Jul 30, 2007 1:01PM

Ummm, this is news now why? This has been rumored for over a year now. I won't believe it until there is some actual proof.

posted by Miss Jeffrey

Jul 30, 2007 5:51PM

Can someone please tell me why a woman of Jane Pratt's age continues to do (unsuccessful) project for teens & 20somethings?!?

Am I the only one that thinks Jane Pratt needs to grow up, isn't she in her 40s?!?

posted by Bobby

Jul 30, 2007 6:14PM

I want to smell Gwen's new perfume, L by L.A.M.B. I was totally surprised to see a sexified (and airbrushed) picture of Gwen advertising the new fragrance on the back of this month's Interview Magaznie. I usually am up on all the Gwen news. Has anyone taken a whiff of it yet? Does it smell Harajukulicious?