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Girls Gone Wild, Now With Swimwear

if only Libertine would dress The Libertines.jpg When we heard that Girls Gone Wild was introducing swimwear at Miami Fashion Week, a few things came to mind:

Velcro bikinis that easily ripped off the body…

See-through material for all the one-pieces…

A supplementary perfume line made from Rohypnol…

What we didn’t expect was a pairing with Ashley Paige, the swimsuit designer whose signature pieces are crocheted bikinis and vegan-friendly dresses.

Aside from the weird stereotype in John Tucker Must Die that all earth-happy girls are sluts, we really don’t see the connection between the designer and the brand.

Ashley’s rockabilly beach designs straddle Ibiza’s band-groupie vibe and California’s easygoing surfer babe. Meanwhile, the women on Girls Gone Wild just straddle each other.

Maybe they saw the designer on The Hills and thought she’d be a good investment?

you must be this tall to ride the rides.jpg

Comments

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1

posted by Laia

Jul 10, 2007 3:46PM

if she works with girls gone wild, she is never getting a cent out of me, not through a collaboration or through her own line.

thats disgusting.

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2

posted by guest

Jul 10, 2007 3:46PM

odd

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3

posted by e

Jul 10, 2007 3:57PM

given GGW recent legal troubles (and how they just keep coming), I can not think of anyone I'd want to work with less than them.

I don't see a connection between her aesthetic and GGW market, but who knows. It will likely be a bust.

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4

posted by missryanm

Jul 10, 2007 4:43PM

i agree with laia, let the boycott begin.

it's one thing to profit from the exploitation of women by marketing and selling your product to men, but who the f@ck does joe francis think he is trying to sell stuff to women?! i hope that guy is enjoying his jail time.

as for ashley paige, i hope she got a lot of money for selling out. my guess is that she just allienated her core audience.

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5

posted by QT

Jul 10, 2007 5:22PM

This does seem odd.

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posted by lindsay

Jul 10, 2007 5:23PM

horrifying. did she have to show them her boobs to get the deal?

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posted by guest

Jul 10, 2007 7:07PM

I agree with a boycott. how disgusting.
Also, Jessica Simpson is debuting her swim line at Miami fashion week as well.

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posted by jrj

Jul 11, 2007 3:19AM

PUH-LEASE

fashion is all about taking risks. I know Ashley personally and I've seen all the amazing bikinis/ apparel for GGW

Its all about branding, yadda yadda, you get it.

i'll be there for Miami fashion week

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posted by mm

Jul 11, 2007 9:36AM

i'm pretty sure you can take risks w/o the moral compromise. wouldn't it have been riskier to turn down a big money deal and stick w/ her conscience?
it's too bad b/c that suit looks awesome.

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posted by tmm

Jul 11, 2007 12:42PM

tfb if it's ggw! As long as it isn't made in some sweatshop or by indentured serfs, I'll buy it if the price is right because that one-piece looks fab. It's ten times better than those slutty Juicy togs that fat Americans force down my throat, i.e. those GGW suimsuits aren't logo-blasting me.

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