First Prada gets Ridley Scott to make their movie with Daria.

Then Chanel has their little flick with Julie Orton.

Now it seems Gucci feels left out - their latest project is a fragrance film, directed by David Lynch and set to debut later this year.

The movie celebrates Gucci’s first fragrance created by Frida Giannini, the creative director of the house. And while no stars have been announced yet, we did get an odd text yesterday from London that said “Freja! Gucci movie!” that we didn’t quite know where to place…

Until now.

The move would make sense, since Freja Beha is one of Gucci’s ad stars, but still - she’s already the face of CK In 2 U, and we can’t imagine the two brands would want to overlap.

Still, it’s hard to imagine Gucci’s brand image as a blonde, and we can’t think of other dark haired models who’d be as aloof and sexy… can you?