McQueen Recruits on MySpace

Jun 20, 2007 @ 11:31am

mcq 2.jpg
We love our MySpace comments, but imagine how the 35 kids felt when Alexander McQueen randomly send them messages?!

The uber-hip and super young (no one over 21 allowed!) MySpace kids were selected by McQueen and his team to help design their Spring/Summer 07 marketing campaign for his new, younger McQ line.

We love the way he describes the MySpace idea on the website:

â€œFor the marketing campaign we wanted once again to turn to the source of the brands [sic] inspiration. So the McQueen team created an experimental communication project with an [sic] objective to generate an inspiring campaign for McQâ€?

The lucky MySpace kids were then narrowed down to six of the best-looking and most creative, who each got to make their own ad. You can check them out here â€“ theyâ€™re actually pretty good. We like the clothes too.

And we wouldnâ€™t exactly call MySpace an â€œexperimental communication project, â€? but whatever, we love McQueen.

--ALISON COOL

posted by guest

Jun 20, 2007 12:58PM

Where can we see the ad?? I can't find the link :(

posted by ?

Jun 20, 2007 12:58PM

check them out where?

posted by Leigh

Jun 20, 2007 2:14PM

Sure, they look good but that's it. What many people fail to realize about advertising is that it has to be effective--and with fashion that entails displaying the clothing to purchased in a manner that attracts the target demographic and gets them to actually spend the money. how many people under 21 can actually afford McQ, even if it is his "less expensive" brand?

As an advertising professional, I am so tired of the whole "user-generated content" fad. Sure the ads created by the consumers might be funny and good-looking, but do they increase sales in any way? Graphic design is not art for art's sake, like so many starry-eyed MySpacers may think, but it serves a purpose and has a function, which is the very unartistic pursuit of cash money. A cool-looking ad is utterly pointless if you can't remember what it was for.

posted by Jenny

Jun 20, 2007 8:08PM

I don't think the point of user generated content is solely to increase sales, but also to increase brand recognizability... And while very few under 21 year olds may be able to afford McQ, they will become more familiar with the brand and by the time they either save enough money or get a well paying job, they will keep it in mind.