We love Erin Fetherston.
We love Target.
We love the way Erin put blonde wigs on all her models for this shoot.
And we love this collection, but you'll have to wait for it:
The beautiful coats, dresses, and leggings don't hit stores until November, but our secret sources sent us images today.
Enjoy, and get ready: Libertine for Target hits shelves in two weeks!
posted by Phoebe
Jun 29, 2007 10:30AM
I'm loving the first and last outfits. Everything in between, not so much. Some of the dresses are too...babydoll lolita.
posted by I don't just like you. I like you, like you.
Jun 29, 2007 10:47AM
i love that giant heart bag
posted by seltzer
Jun 29, 2007 10:50AM
love everything
***we are not worthy!!!!!***
seeing these pics has made my day (heart heart)
posted by a
Jun 29, 2007 10:57AM
Looks like the best Target collection yet--the clothes seem to have some style other than being dull pieces well styled. Given the poor quality fabrics and construction in the PS line, though, I have caveats. Besides, these things are never available in NYC anyway.
Props to her for doing something interesting and not fobbing people off with boring and watered down designs.
posted by morgan
Jun 29, 2007 10:58AM
omg well, at least the long waiting period will give me time to save up to buy EVERY SINGLE PIECE. thanks for these! so exciting!
posted by fashionite
Jun 29, 2007 11:05AM
I saw the lookbook this morning at my internship, and it's incredibly sweet looking, I can't wait!
posted by Lindsay
Jun 29, 2007 11:06AM
Dosen't this come out in like...december? january? She has me sold.
posted by miss_nadine
Jun 29, 2007 11:08AM
I agree with Phoebe--Most of these frocks are incredibly infantilizing. And the pigeon-toed stance with pouty upward glance isn't helping. Design world: I am not interested in looking like a toddler!!!
posted by guest
Jun 29, 2007 11:09AM
OMG that first picture- the long coat. IM. IN. LOVE. and the scarf... hello genius.
posted by serena
Jun 29, 2007 11:11AM
I love all of it.
But some of the peices look like stuff I saw at urban outfitters last winter, even the first coat. The coat is actually one of the things that looks like an exact copy. I am also sure they won't be much better in quality than urban outfitters, prices yes.
Also some of the dress look costumish in the picture.
But I actually really like it for the most part and it is my favorite target collection so far.
posted by chiara
Jun 29, 2007 11:14AM
Its way too sweet looking, anyone over 20 wearing some of that stuff would look like a brady bunch reject wearing pj's.
But look #1 is great...
posted by helen
Jun 29, 2007 11:15AM
i am desperately in love. are the low-vamped maryjanes also from the collection? they look a bit louboutin...
posted by seltzer
Jun 29, 2007 11:19AM
i think the shoes might be issac mizrahi or exhiliration for target.
it would be awesome to pair the erin fetherston stuff with the hollywould for target shoes though, coming out around the same time. they are supposed to be glittery and some of the shoes have bows on them.
posted by rolanda
Jun 29, 2007 11:20AM
love it. it will be hard to wear though because it seems so costume-y. the coat is amazing and will be a staple in my wardrobe for sure. the the blouse dress thing would look great with a little belt and maybe some dark ankle skinnys
posted by leia
Jun 29, 2007 11:50AM
I love love love the heart bag and heart scarf. I will admit that I don't think the quality of the GO line has been that great (except for the Luella leather jacket)
Thanks for the sneak peak!
posted by guest
Jun 29, 2007 12:01PM
Funny, unlike everyone else here, I hate hate hate everything about this (and most of EF's stuff). Too cutesy, too cloying, too little girl party dress for my taste. I hate it when grown women (even those in their 20s) dress like 6-year-olds. It's just...yuck. I went into sugar shock just looking at this overly precious collection.
posted by ashleydc
Jun 29, 2007 12:14PM
I like some of the pieces but overall it is a little too twee for my taste.
posted by Lindsay
Jun 29, 2007 12:14PM
Dosen't this come out in like...december? january? She has me sold.
posted by Annie T
Jun 29, 2007 12:46PM
It's cute, but I agree, it's too little-girlish for me. I like the coat and the jumper, but the rest is indeed going to look silly on anyone of legal drinking age.
posted by canary
Jun 29, 2007 12:47PM
I like the first sweater-coat thing, but seeing as how I'm past puberty, everything else looks ridiculous. I mean, a babydoll dress with a ribbon-trimmed yoke AND a peter pan collar, are you serious? This infantilizing of women is sick-making.
posted by GG
Jun 29, 2007 1:43PM
I love the little girl look! I want all of it. My boyfriend actually does complain about my outfits though, as in "why is everything you wear so big & blousy & babydollish" But it all goes back to my favorite movie, BABYDOLL (elia kazan, 1956) for the origianal sultry virgin look.... http://www.cinemasterpieces.com/babydoll6sh.jpg
posted by brendastarlet
Jun 29, 2007 2:06PM
Love the coats. But what are designers doing to young women? Does somebody have Lolita on a continuous loop? Anyone who walked into my office wearing one of these outfits would be stared at and not in a good way.
posted by Cassette Love
Jun 29, 2007 2:07PM
Very Eloise at the Plaza.
The seperates are more successful than the dresses- will that silhouette even be fashionable come November?
Sadly, I think that the shoes are all for prop and not actually sold in stores. This has been the case for nearly all of the collections- look back at the great PS shoes; those were never in stores.
posted by morgan
Jun 29, 2007 2:50PM
i'd at least try checking target over the next couple of weeks for the shoes - hopefully (as with libertine) they did the shoots with what's available (or about to be available) in the store at the time of the press preview...
posted by Bubeleh
Jun 29, 2007 3:06PM
Hmmm... sure its not coming out in October? It feels a bit Halloweenie.
I hope they sell the wigs.
posted by Hil
Jun 29, 2007 3:20PM
This is by far the best Target collab! Judging from the pics, the Temperley collection looks great too, but I think Erin Fetherston has done the best at really giving us clothes that actually look like her designs! I feel like, save for a few pieces, most of the collections (including PS and especially Libertine) are bullshit and look very little like the real brands they're representing. If I see one more polo, or button-up ruffled blouse from Go! International, I'm going to scream! I love the red jumper and the red dress the most!
posted by guest
Jun 29, 2007 3:24PM
When I want to re-create the look of a sexually precocious 11-year-old in 1967 Des Moines I know just who I'll turn to.
posted by cindyk
Jun 29, 2007 4:54PM
I had to laugh when I looked at this collection! It's ridiculous to think anyone with any true style would wear this. I'm a fashionable mom and We frequent Target ALOT. I wouldn't even put this on my 13 year old niece. Just yuck. Do you like my mature vocabulary? It fits the collection: Yucky eww.
posted by Marchesa
Jun 29, 2007 5:09PM
I love it. It's adorable, although I wish the black and white top with the peter pan collar was a dress. Maybe I'll just buy it and wear it as a dress.
It may be super young and cute, but it's a popular look-
and it's also her style in all of her collections. I want that bag. badly.
posted by supersweetkakashi
Jun 29, 2007 5:57PM
I've been iffy with all of the collections in Target. Untill I saw all of this...It is super cute and I love it!!! The scarf with the hearts on the end is super cute!! And the Heart bag is Dang adorable!!!! I can't wait untill it comes to Target!!!
posted by Erin
Jun 29, 2007 8:26PM
I love, love, LOVE the first red pinafore dress and the cream coat. It's times like this I wish I lived in the US (or at least was going on holiday there in November). Does Target sell clothes online and if so, does it ship to Australia?
posted by Bonnie Lass
Jun 29, 2007 8:44PM
Wow. It's nice to know Erin Fetherston can follow McCall's patterns. From 1970.
Yeeaah, so those skulls on the sweater vest from Libertine are looking really good right about now.
posted by Paige
Jun 29, 2007 9:11PM
Admittedly "cute" and "adorable".
I think I'd prefer to look "fashionable" and "age-appropriate", though.
posted by heather
Jun 29, 2007 10:57PM
I hate to post a comment that's basically a rehash of what several posters have said before me, but this looks like what the girls were wearing in my preschool class picture in 1984.
posted by Anna
Jun 30, 2007 2:26AM
Cute, but it also doesn't look like anything you couldn't get at H&M. And it doesn't look particularly fashion-forward. Aren't we all tired of jumper dresses, leggings, Lolita shifts and bubble/sack silhouettes ALREADY? Aren't we going to have thoroughly had our fill by November?
Is it just me, or does Target have some requirement that every Go International collection have some sort of ruffle-front button-down shirt? I've seen an incarnation of this piece in like EVERY collection. In fact, I own the Behnaz Sarafpour verzh.
posted by Angela
Jun 30, 2007 4:39AM
Haha Anna--you might be onto something because the Temperley collection features a shirt with a ruffle-type front. But yeah...I echo the words "cute" and "adorable" for this collection...I don't think I'd buy it all for fear of looking cute an adorable.
posted by Lulu
Jun 30, 2007 4:50AM
Oh yay! Leggings, trapeze, babydoll mini-dresses will still be around this November. As a leggy person I'm beyond happy.
posted by guest
Jul 01, 2007 12:02AM
Cute stuff, for sure, but about two seasons too late on the whole "dolly baby" look that was so hot about a year ago. Her photos look they came off of the auctions from some of the popular eBay vintage clothing sellers.
Luella's collection is still the best though I am looking forward to the one Keenan Duffty is doing for the guys.
posted by sherry
Jul 01, 2007 10:07AM
Um no. Unless I'm trying to attract Humbert Humbert (read the book) why the flip would I want to dress like a little girl?
Oh and the blonde wig thing isn't original. Jefferey did it on Project Runway.
posted by guest
Jul 01, 2007 9:55PM
Check out this:
http://search.ebay.com/_W0QQfrppZ50QQfsooZ1QQfsopZ1QQrdZ0QQsassZplaygroundvintage
Looks like the Fetherston photos, complete with the blonde wig, pigeon-toed model, and mostly babydoll clothes.
posted by guest
Jul 01, 2007 9:59PM
http://search.ebay.com/_W0QQfrppZ50QQfsooZ1QQfsopZ1QQrdZ0QQsassZplaygroundvintage
Check out that link to a seller on eBay.
Looks a little familiar, from the blonde wig to the pigeon-toed stance and the 70's dresses.
posted by The Fashion Police
Jul 02, 2007 9:44AM
Some of these are a little too "Alice in Wonderland" for me, but I love the look of them, anyway. The coat is to die for...
posted by erin
Jul 02, 2007 3:18PM
Dear Old People, did it occur to you that this collection is not for you? Maybe it's for the Zooey-lites who never had their 1970's moment. This designer serves Rosemary's Baby, not Rosemary.
posted by guest
Jul 02, 2007 3:20PM
looks very much like the things they would always have in the front of H&M for $49 last spring
posted by jenny
Jul 03, 2007 11:04PM
i can't even believe that target would give erin her own line considering how unknown she is. but then again her clothing is super commercial and uncreative so it makes sense. i agree about the 70s mccall patterns! but remember, erin does not even know how to sew! she simply hooked up with a wealthy, well connected man and POOF she has a big clothing line.
posted by KLO
Jul 05, 2007 2:21PM
Whoa. I thought Target marketed some interesting fashion philosophy and great alternative to high-priced dept. stores, but this line looks appropriate for teenagers only, not anyone who is in their early 20s and 30s, and wants to appear their age.
posted by martha
Jul 10, 2007 9:27AM
I loved the first coat and the purple ruffle dress. The red dress is nice too. I agree is too girlish but pieces can be vamped if paired with stilettos or sexy fabrics. Like it for my lolita photo shots.
Any clue of which stores will have this collection?
posted by Susanna
Jul 10, 2007 9:31AM
Ha! I totally called it: rust/dark orange is gonna be big, until everyone figures out that it looks good on almost nobody. http://www.superflippy.net/fashion/?p=41
posted by Alexzandra
Jul 10, 2007 12:42PM
I'm young, I'm average hight, and I'm skinny. Yet, I don't even think these clothes would look good on me. Most of them look like they'd be good for adding 15 lbs to your frame. While they do have a garishly cute appeal, the 70's are over, so I don't understand why we have to keep wearing it's clothes. I feel like I should also note that I never lived through the 70's, and was very young in the 80's, but I don't need a 70's moment and would rather just live in the now. I hate to sound so negative, but none of this looks like it would make me look or feel attractive, and cute is best done by babies and kittens. In November I'd rather spend my money on Roberto Cavalli for H&M
posted by Anonymous
Jul 10, 2007 1:06PM
This look is cute for the 12-15 year olds but does not work at all for anyone over that age bracket. What about some nice designs for individuals who want to look like adults?
posted by WhenDidFashionBecomeSoUgly
Jul 10, 2007 9:25PM
Wow. Since when did it become fashionable for women to wear such shapeless things that are supposed to be dresses? And leggings? The most unsexy, unattractive and extremely tacky piece of clothing someone could put on themselves has actually been made tackier with those hearts. Only question: Who freaking wears this? I don't think the bracket 12-15 does it justice. I'm 16, and I have a great body and long legs, but still I would never wear something this ugly! I have self-respect, taste and a brain, don't I? I think the age bracket for these clothes is more like 4-10.
PS There is some wearable things here, like the cute shoes, scarf with the hearts at the end, but seriously, I would not be able to hold my laugh if I saw anyone who's not a child in the rest of the collection.
posted by The Shoptometrist
Jul 24, 2007 11:17PM
I absolutely love this collection! I think it's miles better than some of the Target's previous capsule collections. Do you happen to know if the whole line will be available online or just in the stores?
posted by guest
Aug 07, 2007 12:13AM
Mommy stopped picking out your outfits for a reason, don't let "high" fashion be your new mommy...It'd break your real mother's heart anyway.
posted by guest
Aug 07, 2007 12:18AM
This is pathetic, and uncreative. You might as well have plucked these girls out of the 60's. Fashion is really going downhill. God forbid you think of your own original style.
posted by Faran
Aug 07, 2007 12:20AM
preach it, anonymous sister! :)
but I actually think the blend of the thermal leggings - so Rachel Bilson at Starbucks - and the structured jumpers - so Kirsten about town - are pretty sweet.
posted by me.
Aug 25, 2007 1:30AM
All this stuff just looks so..... cheap..... it's because of the colors.... I have nothing against EF's actual runway line but this just looks... forced for target.....
I know this girl.. We went to school together and this just looks like something she would do.... Just because you are selling to a cheaper market you don't have to necessarly pick these colors.... It would be way more style with something more less red and heart driven... Would make it more sophisticated.... But they probably did market research and figured out who the customer is who would shop at target....
posted by JJ
Sep 08, 2007 2:43AM
Most of it is way too young looking for me, but I do like the white coat, grey turtleneck & leggings (for layering). I wonder how the quality will be though. I always like what I see in the Go pics online - then I get to the store & see them in person and hate how they're made. I really dislike the current Libertine collection, but can't wait to see the Erin Fetherson collection (next week).
posted by guest
Jul 11, 2008 1:46PM
i like all of them but it looks like you are getting ready for spring.
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posted by guest
Jun 29, 2007 10:25AM
it looks very spring-like for november. the first sweater coat is gorg