Zac Posen is starting a blog, and he can’t stop talking about it.

The London kids have already told us - twice - that Mr. Posen is keen to launch is own corner of the internet, and it’s a major priority for his staff back home.

Portfolio thinks it’s a great idea, especially since Zac has no freestanding store, so customer feedback can generate on his comments section.

We’re eager to see what kind of peek he gives viewers into his studio, and we think the idea is a great one, but can Zac really get shopper gospel from a website?

Let’s review: Posting your opinion on a blog: $0

Buying a Zac Posen dress: Priceless. Actually, no, more like $1200.

Maybe his former intern Mary Kate Ashley will have something to say.