The BBC reports that Anya Hindmarch’s non-plastic bags hit shelves today, and the backlash has begun. Of particular interest is this comment left by a BBC viewer:
“It has already been noted on one gossip website that the PR company promoting the Anya Hindmarsh bags sent out 100s of promotional copies to editors inside large silver jiffy bags which surely count as “plastic”. I suspect these were also posted despite being sent largely within central London. There’s a disturbing lack of congruence with the message and their actions. This bag does send a message to the consumer: do as we say, don’t do as we do.”
Meanwhile, reports from London say 20,000 of the bags sold out in an hour.
Do you still want one?
posted by st@cy
Apr 26, 2007 11:03AM
Yeah, I pretty much do still want one. And have pre-ordered from Anya Hindmarch. You have to remember that these bags were a collaboration between Sainsburys and Whole Foods, Anya Hindmarch and WeAreWhatWeDo.org. Anya Hindmarch is a luxury bag designer, we can't blame her for packaging the bags incorrectly. I just received a handwritten thank you for my pre-order.... pretty nice for a $15 dollar purchase.
It's about what you do with the bag and the statement you make after you own it. The point of the bag is to take it every time you go grocery shopping, not just use it as your summer beach tote. Whether it becomes a fad or not will hinge on how Americans use them.