StyleDash says Coca Cola might soon launch a “beauty drink,” like those Scott Borba juices that clear your skin.
They’ve trademarked the name Lumaé and started to negotiate with department stores, who would carry the drink instead of supermarkets.
We think this sounds vaguely deranged, along the same brilliant lines as Coke Zero or Coke Blak, but maybe anything is possible.
After all, if millions of women really think Diet Coke is good for you - or at least, not bad for you - their marketing genius knows no bounds.
We wonder if they’ll take a page from the Proactiv campaigns and snag Jessica Simpson as their new face…
posted by kim
Mar 19, 2007 3:49PM
uhh, you scooped styledash -- wasn't it mentioned here last week? in the marc rehab news?