Britain’s Royal Air Force announced this week that they’ll launch their own clothing collection.

The range is a public relations move aimed at hyping awareness for the R.A.F. and their duties, and the clothes have been compared to those at Ralph Lauren.

Of particular interest is this quote from the story:

“Any money made by the RAF will go towards the Royal Air Force Museum’s two sites in England. JOI managing director Nick Adams said the firm was in talks with one UK high street chain and with retailers in the US.The States look like they are going to go absolutely mad over it because they love anything royal and anything British,” he said.”

Will we flip for these clothes? Head to the RAF website for a collection preview and let us know.